Discover the differences between our Mascaras to help you choose your perfect match.

GLOW all summer long with this quick 3-step routine, guaranteed to give you visibly dewy and luminous skin!

Wondering how to apply lip and cheek tint perfectly for that gorgeous rosy glow? We run through the best application method for you. 

The judges have spoken! Find out which natural and vegan beauty awards INIKA Organic scooped up this year. 

You can now combine your primer, illuminisor and moisturiser in one with the INIKA Organic Radiant Glow Veil - a hydrating and nourishing skincare step. 

We’re so excited about these new trends in the beauty industry. Check out the skincare and makeup trends to watch out for in 2021 - and how to adopt them.

Made in Tuscany, baked makeup is lightweight, silky-smooth and glides onto the skin like a dream. Find out how to use it to create a natural glowy makeup look. 

Beauty school is in session. To ace your base, learn the difference between the 3 most popular foundation formulas: liquid/cream, powder and BB creams. 

Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday collection! 

There are a few tricks to flawless makeup, and they all start with acing your base. That’s where a primer comes in...

Anyone can be a makeup artist with the right tools in their kit. To apply your products like a pro, without caking, creasing or streaking, it’s a good idea to...

From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.

Get the full lowdown on this potent botanical ingredient and learn how to incorporate it into your daily makeup routine for your glowiest, most hydrated skin yet.

It’s called 'foundation' for a reason: The right one can help you build a solid base and the perfect canvas for everything.