At INIKA Organic, sustainability is at the core of our mission. As the world’s first plastic-neutral beauty brand, we are pioneers in this area and dedicated to reducing plastic pollution to preserve our planet. Our partnership with CleanHub ensures that every kilogram of plastic we use is matched by an equal amount of waste collected and removed from the environment. Through CleanHub’s advanced track-and-trace technology, we can monitor every step of this process, ensuring transparency and accountability.

The 5-Step Process of Plastic Waste Recovery

1. Collection

The journey begins with collecting plastic waste from households, hotels, beaches and coastal areas where pollution is most severe. Using a QR code system, collection teams track each pickup, ensuring that all data is accurately recorded. They weigh the waste, take geo-tagged images, and register the data in CleanHub’s app to provide full transparency.

2. Sorting

Once collected, the waste is transported to Material Recovery Facilities (MRFs), where it is sorted into recyclable and non-recyclable materials. Recyclable plastics are separated for processing, while non-recyclables are prepared for co-processing to be repurposed as fuel.

3. Transportation

The sorted waste is loaded onto trucks and transported to the appropriate recycling or co-processing facilities. At each stage, the waste is weighed again, ensuring that no unauthorised materials have been added or removed. This double-checking mechanism guarantees data accuracy and accountability.

4. Processing and Verification

At the processing facility, the waste undergoes further analysis with engineers evaluating moisture content, calorific value, and contamination levels. This ensures that only suitable materials enter the recycling or co-processing systems. If any anomalies are detected, corrective actions are taken to maintain integrity in the process.

5. Certification and Reporting

Once the waste has been successfully processed, CleanHub issues a co-processing certificate, verifying that the materials have been responsibly managed. This documentation provides assurance that INIKA Organic’s contributions are making a tangible impact on plastic waste reduction.

INIKA Organic’s Commitment to Sustainability

Since 2022, we have already recovered over 20 tons of plastic from the environment. Through our partnership with CleanHub, we help fund waste collection in communities lacking proper waste management services, improving both environmental and social outcomes. By committing to plastic neutrality, we not only reduce our own footprint but also contribute to a cleaner and healthier planet.